How to Take Your Business to the Next Level | Entrepreneur.com

In today's tumultuous economy, many business owners are in need of a jolt -- something that helps their companies grow, whether it's finding new ways to sell their products or to broaden their customer base. Of course, there are many potential avenues for achieving growth, and each business needs to assess at its own business model and determine its own path.

Not sure where to start? Consider these three strategies to take your business to the next level, along with the entrepreneurs that are succeeding at them. 

Related: Three Ways to Find an Edge in a Crowded Market

1. Find new ways to sell your product.

 

Ellie Whalen, co-founder of Sprayology

Courtesy: Mary Connell Gaynor

Forging new effective sales channels for your product can help diversify your brand and attract more customers. Take Sprayology, a Tinton Falls, N.J., company that sells 24 homeopathic and vitamin sprays -- such as 'AllergEase' and 'ImmunoBooster.' Since its launch in 2004, the company positioned itself as a maker of luxury wellness products. It sold primarily through hotel and day spas looking to offer their clientele a unique way to treat common health complaints, be it insomnia or a hangover. But when the hotel and spa markets tanked with the economy in 2008, the company realized it

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