Photography Quick-Money Tip
It's Fair Time! Across the country a great summer tradition unfolds as thousands of state, county, and regional parades and fairs celebrate the change of seasons in America. For any competent photographer with a camera, a computer, and a smidgen more enterprise than the average photo-joe, this spells an opportunty to make extra cash while enjoying these events. There are plenty of marvelous new cameras, lenses, and other accessories which any photographer would covet. Here's a chance to have them for free--or to make extra cash during these hard economic times. I have used variants of this plan many times over the years. Today's technology makes this opportunity way easier than it has ever been. It almost seems a crime for any able-bodied photographer to pass it up.
Our nation's economic problems will be solved by those who can step forward and seize the abundant opportunities afforded by the mother-or-invention. Necessity has often been the bones of great businesses that have been born or rissen from ashes. If it were not for the prodding of fate, few people would ever leave their secure jobs and take the steps that lead to true economic independence. As a respected mentor once told me, "You are only as secure as your personal initiative allows."
Here's what you do. Equip yourself with a digital camera (a back-up is always a good idea, but not required). If you prefer film, no problem, you will merely need to have them processed and digitally scanned and on the media of your choice). A built-in flash will work, but an off-camera auxillary flash will always expand your photographic capabilities. A handful of batteries or extras will fix you up. A light vest or jacket with lots of pockets suitable to the weather is a nice touch as well.
Make up a few sheets of pre-scored business cards on your computer with at least a Facebook Page or a simple website URL; this makes marketing your pictures extremely painless. (Or, you can have a thousand color buiness cards profesionally printed by any of numerous online printing brokers for ten bucks or less and receive them within a couple of days.) Your same standard home or laptop computer will do the rest of the job after your pictures are taken.
Attend the events--parades and/or fair, rodeo, festival--and go as often as you want. The more pictures you take, the more money you make. This is best done entirely on speculation. You may arrange with a particular group or party in advance, but I would not bother. In the past, this was a fairly expensive proposition, but with no expendable film and processing costs with digital photography, you have virtually nothing but your time spent enjoying the events with a friend or spouse, or family. Call it a cheap date. The aroma of the fair foods and the stockyards are worth any time spent
Circulate and indulge your creative instincts and hone your photographic eye. Capture small groups, floats, displays, exhibits, rides.Take a closely-cropped overall image and then crop closer for interesting visual impact. You name it, think it, shoot it. Go wild. Don't waste shots, but don't hesitate. I used to say, "Film is cheap!" (compared to the possible pay-off), but digital images on reusable media are even cheaper.
Hand your cards out liberally. Take names in a small notebook or use a pocket recorder to make notes of names, and emails if you can. This will increase your sales, but it is not required. Hand the cards out with the message, see your photos here: www.kasdhfaklfh.com .
Then move on to the next scene. Try to think in terms of WHY these people may want pictures of themselves and their activities. Reasons will range from wanting a reminder of a single good time, a great date, to numerous busniess needs for advertising, websites, emails, drawing entry follow-ups, and a hundred other promotional needs.
Sure, they have a cameras too. But you have avest and/or a business card and you can see things objectively. Presumably you are pretty good, getting better, or great at taking pictures, or you would not have an interest in photography or money. The mere fact that you a concentrating you full attention upon taking photos rather than manning their booth, or prize-winning live-stock,or dealing with other distractions will make your pictures better. If you don't spare the chips and batteries and if you take lots of pictures, you'll also have the law-of-averages in your favor, Your pictures will be better.
Finally, post your photos to the site you listed on your business card. I know of few restrictions for numbers of images you can post to social media sites or to hosts like Photobucket. Use small low resolution images, so that viewers will not be too tempted to steal your images online. It's also easy enough to place a PROOF DO NOT COPY banner diagonally across the images.
It's not a bad idea to remind people severally all over your website that you own these images. You can then accept orders by Internet or by telephone or both.
Payment will be made via credit card or by check; of course you will not delive rthe goods until checks have cleared. PayPal offers easy solutions for anyone to accept electronic payments from anyone, and it is very inexpensive, making the process so much easier. Have the orders printed and delivered to you and then to your customers exercising care to meet or beat the delivery date promised to avoid problems. You can also set up a key to download the high-resolution images.
Pricing is an whole 'nother subject. The tendency is to charge too little. At the very least you would want to ensure that your minimum print charge for any given size is going to cover all of your expenses and time and any necessary eqipment that you may have jumped the gun to justify with this project--based on your best conservative guess as to how many prints you will sell. I would guess you'll absolutely sell a minimum of 10 percent of the shots that you display. You will likely sell much more. This depends much on your own merchandising. These subjects are treated fully within various post in this blog. Just seach my archives.
I would consider, for those entities you feel could return dividends as repeat photography customers and the larger orders to deliver some of these in person. The reason for this is to practice some of the merchandising and sales ideas that are presented elsewhere in this blog--which requires you to present the pictures in person. At the very least, you will want to set a deadline for pictre orders which will be within a few days to no more than a week after the event. You can always provide a second dealline, but you don't want too much time for potential buyers to forget the fun or newsworthiness of the event.
You will want to offer a piggy-back coupon or offer of some sort with each delivered order for another service that you offer. Portraits, key-chanes, frames, or virtually any related (or non-related) product or services. I can discuss this forever, and I probably will, if I haven't done so already within the posts contained here. But let me merely encourage you to allow your brain to work on the idea of expanding each contact to include a series of additional sales opportunities.
Meanwhile, check the times and places for any likely festivities within your geography. It goes without saying to be aware of but not intimidated by local business restrictions. There are usually reasonable provisions for individuals who keep a low profile and keep their earnings below a certain ceiling, regardless of what any self-important government beauracrat at city hall tells you. (If you turely wnat a good answer ask a CPA or attorney. These areas of expertise are beyond my areas of expertise.) If you excede this amount, then you will be happy to comply with the necesary requirements.This may include sales tax. Keep records of your sales and deposits, because the government may.
your capabilities with any