According to a study by eMarketer, for 47 percent of people, there’s no value in a like, while 41 percent said they were somewhat more likely to purchase and 13 percent said they were much more likely to purchase. There aren’t numbers you can take to the bank, though you can’t blame Facebook for trying.
“Advertising is not always easy to measure. Facebook does not have a monopoly on this fact,” Michael Lazerow, CEO of Buddy Media states in a Fast Company article titled “The Truth About Facebook Advertising.”
Lazerow’s company helps “advertisers succeed on Facebook and other major social networks” and claims to have developed a way of measuring social KPIs, or key performance indicators. According to Lazerow, data from his clients show that “every share on Facebook generates an average of $2.10 in incremental sales.”
Really? It’s hard enough to get exact numbers on conventional key word campaigns that are aimed